SUMLAB promotes and develops under the Crosspollinate division initiatives focused on the dissemination of the culture of innovation, entrepreneurship and sustainability and on the promotion of intergenerational dialogue to support and ignite innovative and critical thinking thourgh organization of events, production of editorial contents, promotion of idea generation contests and some proprietary project formats such as BOOK LAB.
BOOK LAB is a SUMLAB format developed under the Crosspollinate.
Inspired by the classic literary clubs, the BOOK LAB approach enriches and boosts the conventional dynamics, enhancing the role of the book or essay pivoted into a link and catalyst of intergenerational dialogue and contamination of ideas between the key actors of the model:
